The hybrid business model: the key to success for your e-business strategy.

A study published by the OPCE (Organisation for the promotion of e-commerce) in spring 2014 revealed that companies with an hybrid business model have a much better success rate in their ecommerce initiatives than companies who developed an ecommerce division or separate entity within their organisation to do business online.
What is a hybrid business model? In fact, in its simplest form, it’s a model that combines the conventional ways of doing business with the technical means made possible by the internet.


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